A sponsored article brief is the document that you, as an advertiser, provide to Enerzine.com to explain what you expect from the content. It serves as your editorial roadmap.
What you need to provide
- Your details: company name, sector, website URL, contact person and preferred publication date
- Your goal: be specific — do you want an SEO backlink to a product page? Promote an offer? Generate qualified traffic? Having a single main goal is more effective
- The topic and angle: suggest a title or a title idea, the main message you want the reader to take away, and 3 to 5 points the article could cover – or leave it to the editorial team to decide.
- Links to include: the exact destination URLs, the desired anchor text (1–2 links max to maintain credibility)
- Things to avoid: competitors not to mention, sensitive topics, tone to avoid
- Your visuals: product photos, high-resolution banners, with confirmed usage rights, or let the editorial team take care of it.
- The required format: approximate length, whether you would like a proofread before publication, and the number of rounds of revisions you require
Example of a fictional brief
Advertiser: SolarSun
Sector: Renewable energy — solar panels for private households
Website: www.solarsun.fr
Contact person: Marie Dupont — m.dupont@solarsun.fr
Desired publication date: 10 June 2026
Objective
Drive qualified traffic to our « 6 kWp Solar Kit » product page via an SEO backlink. Target audience: owners of detached houses, aged 35–60, who are interested in energy savings.
Topic and angle
Suggested title: « Solar panels in 2026: how to choose the right capacity for your home? »
Key message: A 6 kWp system covers, on average, 70% of the energy needs of a four-person household.
Body of the article: at the editor’s discretion
Links to include
1 link on the « 6 kWp solar kit » anchor → https://www.solarsun.fr/produits/kit-6kwc
Visuals provided
1 high-definition product photo (royalty-free) — provided by us in 1920×1080 px
Format and deliverables
Length: 700 to 800 words
Proofreading prior to publication: yes
Revisions: 1 request for correction included
Delivery via Google Docs or directly to WordPress
Ton souhaité : pédagogique et factuel, pas de superlatifs commerciaux